Jacob & Co. Turns a Luxury Timepiece into a Functional Bitcoin Mining Asset

Luxury watchmaking has long thrived on symbolism: precision, heritage, mechanical mastery. With its latest release, Jacob & Co. is testing whether that symbolism can be transformed into something more tangible. The Swiss jeweller has partnered with Bitcoin infrastructure firm GoMining to unveil the Epic X GoMining, a limited-edition timepiece that does more than tell time — it generates real Bitcoin mining rewards.

Limited to just 100 units and priced at $40,000 each, the Epic X GoMining arrives bundled with a digital miner certificate representing 1,000 terahashes per second of computing power. Rather than housing mining hardware inside the watch, the hashrate is allocated through GoMining’s global network of physical data centres. Owners receive daily Bitcoin rewards derived from that infrastructure, without the operational burdens traditionally associated with mining.

The project will make its public debut at Consensus Hong Kong in February 2026, positioning it squarely at the intersection of institutional crypto discourse and high-end consumer luxury. According to GoMining, current market conditions could translate into annual net returns of roughly $7,000, though payouts fluctuate with network difficulty and Bitcoin price dynamics.

From a design standpoint, the watch remains firmly within Jacob & Co.’s established aesthetic language. The 44-millimetre case is crafted from black DLC-coated titanium, paired with an open-worked mechanical movement that emphasizes transparency and complexity. What differentiates this release from earlier crypto-inspired watches is not visual branding, but function. As the company itself has emphasized, this is not a novelty object with blockchain symbolism layered on top; it is a revenue-generating asset tied to real-world infrastructure.

That distinction matters in a market increasingly skeptical of superficial Web3 integrations. In 2022, Jacob & Co. introduced the Astronomia Solar Bitcoin, a $348,000 showpiece limited to 25 units. While visually striking — complete with a rotating Bitcoin emblem and circuit-board motifs — it offered no direct interaction with the Bitcoin network. The Epic X GoMining reflects a clear pivot away from decorative association toward measurable utility.

Users can monitor their mining performance through the GoMining mobile app, which functions as a digital counterpart to the physical watch. The platform also allows owners to scale their hashrate over time, effectively turning the timepiece into a gateway for passive participation in Bitcoin’s security infrastructure. As GoMining CEO Mark Zalan described it, the target audience is collectors seeking a “mechanical statement piece” with practical relevance in the digital asset economy.

The release also arrives amid broader shifts in how luxury brands approach blockchain. Jacob & Co. has previously collaborated with Bugatti and high-profile figures such as Cristiano Ronaldo, blending exclusivity with emerging technologies. This watch extends that strategy by embedding financial functionality directly into the ownership experience.

There is also an environmental narrative at play. With more than half of Bitcoin’s global mining activity now powered by clean energy, according to industry estimates, the project positions itself as a forward-looking alternative to outdated perceptions of mining as inherently wasteful. For collectors, the appeal lies not only in exclusivity, but in participating — however symbolically — in a maturing and increasingly institutionalized Bitcoin ecosystem.